Marketing Research Paper

Aungelina Chapman

CONSUMER BEHAVIOR REVIEW OF LITERATURE PAPER

PRESENTED TO DR. CHARLES RADER

MARKETING 375

November 20, 2016

INTRODUCTION

 The motivation behind a consumer’s purchasing decision will affect the marketing strategy used by companies /vendors.  The studies, tests, analysis, and research collected to understand consumer behavior is increasingly growing with interests and new data. However, the purchases of green products have hit an all-time high with consumers. Consumers draw toward green products and the response to environmentally friendly corporations because consumers have grown carbon-conscious. A structural model is used to determine the parameters considered in environmental and sustainability-related attitudes, sociodemographic, and technical components. Data shows that by defining four green product mixes and utilizing the AMOS structural equation program revealing the attitudes consumers have toward corporations’. Examining existing experimental research and identifying the various factors affecting green purchase purpose and behavior, and determining the reasons behind the observed attitude-behavior helps corporations appeal to health-conscious consumers.

The Carbon-conscious-consumer? A casual model for the product carbon footprint of asparagus at the consumer stage

 This article explains the connections and influencing factors for a certain PCF level on the consumer side. The drivers are on a personal level are analyzed in this study (Supplemented by a technical component and sociodemographic). The link between attitudes and friendly behavior was determined with the help of a SEM in studies, but not a PCF as an expression of different environmental behaviors, which is covered. (Manetti et al. (2004) and Arlsan et al (2012).

Research Questions

 RQ1: The higher the environmental concern of people, the lower their PCF?

RQ2: The more regional products are appreciated; the more organic food is valued?

RQ3: The higher the consent to engage in sustainability, the more organic food is valued?

RQ4: The higher the valuation of organic foods, the higher the environmental concern of people?

RQ5: The higher the valuation of organic food, the higher the health orientation of people?

RQ6: The higher the health orientation of people, the lower their PCF use?

RQ7: The older kitchen appliances, the higher the PCF in the use phas?