Marketing Strategies of Hp Company Limited

HP Company Limited

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HP Company Limited

Abstract

This article discusses the marketing strategies that have been implemented by Hewlett-Packard Company Limited (HP). This is an information Technology Company with that operates globally. The article starts with the introduction that gives an overview of the Company and also the history. It goes on to analyze the differences in how the strategies are employed in various branches. It ends with a conclusion and finally the page of reference.

Introduction

Hewlett-Packard Company Limited, famously known by its abbreviation HP, is an American based global information technology Company. It is situated in California at the headquarters in Palo Alto, United State. The company was founded in January 1, 1939 by David Packard and William Redington Hewlett in California, United States. The abbreviation HP as the Company is famously known was designed from the two names of the founders Hewlett and Packard. The company specializes in information technology products like laptops, printers, cloud solutions, servers, desktops and mobile phones. The current CEO of HP company is Meg Whitman.

HP Company is a global company that operates in more than 120 countries across the world. Some of the four countries includes Singapore, Geneva, Victoria and Tokyo. In these countries the Company offers different information technology products as mentioned above. Provision of variety of products and services has seen the Company make huge sales every month and year (Chaffey, 2009). As a result of that the Company has grown very fast and big.

Companies usually implement different marketing strategies in marketing their firms and products. But these strategies become more effective when implemented in a way that is in line with the company’s strategic goals that it aims to achieve and principles of marketing. To do this an organization must define the goals and also engage the customers while monitoring the strategies of the competitor firms. This is one way of ensuring that the marketing strategies that the Company establishes are successful (Ketchen, 2011).

HP just like any other Company in the world has established various marketing strategies depending with the country the firm is operating from. This is because people’s tastes and preferences too vary from one country to another, and also customers are not the same from one country to another (Ferrell, 2012). HP Company has initiated different mix concepts that are as follows distribution strategy, product strategy, target market, competition, communication strategy and pricing strategy. The manner in which it employs this strategies makes the difference with other companies.