Marketing of Oréal

Massey Ferguson Case

Instructions:

 Prepare a typed solution of no more than seven pages

 Use the questions below as a guide to your answer. The solution must be a

recommendation. Don't answer them mechanically, nor necessarily in order.

 On the first page of your solution state:

o the names and student numbers of your group members in alphabetical

order

o the name of the course (Advanced Corporate Finance) and the case

(Massey Ferguson)

 Deadline: Wednesday, March 2nd, 2011, 18:55

 Venue for delivery: E building, 4 th floor, mailbox outside the secretary's office (E

4.26).

Structure your discussion around the following points:

 How did Massey Ferguson's financial and operating performance compare to

those of Massey's key competitors over the period 1976 to 1980? (you may

provide tables)

 Provide a discussion of how Massey's competitors might have responded to

Massey's financial and product market weaknesses. What were the consequences

for Massey? To what extent might Massey's