Marketing of Spain Olive Oil to the Uk

The industry of olive oil is very competitive worldwide there are large manufactures of olive oil in Spain, Greece, and Italy, Spain olive oil is widely utilized, it was predicted that in 2008, quantity of produce olive oil will be in excess.

This report aims to analyse and assess the international marketing of Spanish olive oil in the UK Market in terms of challenges and opportunities that the product faces

In addition, it will focus on export difficulties to the UK. The olive oil demand is growing year on year in the UK mainly because of the optimistic health problems like heart diseases or obesity.

The First part of the report offers pertinent information regarding the issues which affect the olive oil practice throughout the world and it will also define and explain the position of Spain in terms of olive oil production, marketing and exportation internationally.

The paper will also present relevant information about the UK market from a volume and value point of view.

By relating SWOT and Michael Porter's five Forces analysis, the findings showed that the Spanish olive oil present high quality products in good prices and is one of the world's biggest producers. Though, it faces strict rivalry. Subsequently, the paper will provide a personal assessment and significant examination of the international marketing of the Spanish olive oil to the UK market by applying new approach.

1:1 Introduction

This report looks at the issues linked to the international marketing of Spanish olive oil in UK. Therefore, the country's target market in the UK and rivalry are analyzed, SWOT and Michael Porter's Five Forces analysis are performed and the marketing mix is presented.

1.2. General information and review

1.2.1 Olive Oil

Olive oil is acquired from the olive, a natural