Marketing

In this report, the organization that we choose is Khind Holdings Berhad and Pensonic Holdings Berhad. Khind Holdings Berhad (Khind) and Pensonic Holdings Berhad (Pensonic) are manufacture electrical and electronic product. We will study the organization’s SWOT analysis, which is strength, weakness, opportunities and threats. The target market of Khind is the age from 30-55 while the Pensonic is focus the adult and the housewife. Khind and Pensonic will position their product to customers depending on transaction factors, packaging, availability, pricing and advertisement. We also research their 4Ps, value-added features and after sales services. Besides that, the customer relationship management is important for the each organisation to improve their profit. Accept the ‘Brick and Mortar’, the business channels that Khind and Pensonic haven is ‘Click and Mortar’ strategy. We will brief the successful in building and delivering customer value. The marketing issue that Khind and Pensonic occur are double taxation deduction on the expenses and difficult to do the decision. To solve the marketing issue, Khind will use the pros strategy and the Pensonic is understanding of making hard decisions.

Table of content

     1.0 Introduction