Marketing

Although there are many different definitions of marketing, but all of these can summarize as the following points:

1) Marketing is an integrated business management process which is run through the whole process of business activities.

2) Marketing is to meet the customer needs and wants as the center to organize business operating activities, by satisfying the customer demand and building the relationship with customer to achieve business goals.

3) Marketing is base on the holistic management to adapt and affect the demand.

Marketing begins before the product manufactured, first of all, the company's marketing department should determine where the market is; how the market scale is; what the market segments is; what's the consumer's preferences and purchasing habit, etc. And Marketing Department must sent the feedback of the market demand to the research and development department to design the best possible product which satisfies the target market. And marketing departments also need to design the pricing and, distribution and promotion planning for the possible product which is in order to ensure that customer easily understand your products and buy expediently; and after that, they should also considered to provide the good services to enable customer satisfaction.

So, marketing is not only a part of business activities, it also began before production, and has been extended to products sold out. it run through the whole process of business activities.

In summary, marketing is an integrated process by which organizations satisfying their customer wants and needs as a starting point, planning and executing business activities for customers, such as creating, distributing, promoting and pricing to provide satisfactory products or services and managing customer relationships in ways that obtain value from customers.