Marriot Case

EXECUTIVE SUMMARY

This multi-faceted program addresses the situation and includes an admission of guilt from Woods, stresses how seriously Nike is taking the issue, and provides insight as to why our stakeholders should stay with us.

PUBLIC NEED A PRESS CONFERENCE TO SEE OPENESS

The Vice President of Marketing addresses the largest group of stakeholders: the public. As the scandal progresses, the VPM communicates to the public by having CEO Mark Parker and Tiger Woods conduct a press conference. This press conference stresses Nike attention to the issue.

MANAGERS OF NIKE GET A PRESENTATION

The Vice President of Human Relations has the responsibility of communicating to managers with a presentation. VPHR ensures that all Nike mangers fully understand the Woods situation and Nike’s plans moving forward. Furthermore, the PowerPoint presentation highlights Nike’s rational for continuing to sponsor Woods.

EMPLOYEES HAVE A PAMPHLET UPDATE

The Director of Benefits’ role in the task force is to address Nike employees. The DB will inform all Nike employees through the use of a pamphlet. The pamphlet addresses the events that transpired with Tiger Woods and Nike’s decision to continue endorsing the golfer. The DB believes the pamphlet will fully address the situation and work effectively to put the employees at ease.

SHAREHOLDERS/ FINANCIAL INSTITUTIONS GET A CALL

The Director of Corporate Relations communicates to shareholders and financial institutions using a conference call shown on the company website. For this message, the DCR reassures the shareholders and financial institutions that Nike is working tirelessly to handle the Tiger Woods situation. Additionally, the DCR will share the quarterly reports