Marrybrown Case

Marrybrown is proudly Malaysian owned and managed. Founded in 1981, Marrybrown is the largest homegrown fast food chain with a global reach of over 250 outlets in Malaysia, Indonesia , China , Sri Lanka , Tanzania , UAE , kingdom of Saudi Arabia , Kuwait , Qatar , kingdom of Bahrain , Azerbaijan , Syria and Iran. A winner of numerous awards , Marrybrown is fast expanding internationally ensuring that Marrybrown becomes a global food service organization and a worldwide brand.2) Micro Environmental Analysis

1) Competitor- Mcdonald is one of the competitor of Marrybrown , because this two company main sales is also the burger .For example, when some festival come , Mcdonald's will have their prosperity burger during the festival then it will affect Marrybrown business.

2) Suppliers-Suppliers is a role that can affect Marrybrown profit because if the suppliers increase in raw material prices will have a knock on affect on the marketing mix strategy of an organisation. Prices may be forced up as a result. Closer supplier relationships is one way of ensuring competitive and quality products for an organisation , so the relationships is very important. For example, if Marrybrown have a good relationships they will give a low price for them and will supply it when there are shortage, after that you may be able to work on project which reduce costs. After that, if you need extra supply , then they will also supply you quickly.

3) Employees- Employing the correct staff and keeping these staff motivated is an essential part of the strategic planning process of an organisation. Training and development plays an essential role particular in service sector marketing in-order to gain a competitive edge. For example, if marrybrown staff have always provided a good service to the customer then they will give a good impression to the customer after that it will make the company competitive.

4) Media- Positive or adverse media attention on an organisations product or service can in some cases make or break an organisation. Consumer programmes with a wider and more direct audience can also have a very powerful and positive impact, forcing organisations to change