Mass Marketing

Introduciton.

In introduction some of the following issues including but not limited to such that are used in most prominent organizational behavior theories need to be defined, briefly explained and addressed with a reasonable balance of description and critique. These fundamentally are: labour motivation, what guides employee-employer relationship (examined on so-called point of coincidence of economic and ethical dimensions) and its desired framework both by the society and by some shareholders' party and 'theory' as a whole, in order to bring about both academic and scientific senses in this essay.

What is motivation?

The term's meaning on its own clearly does not require further definitions. Therefore the term will be regarded as a set of meanings as follows: making direct and practically unequivocal effort at workplace in attempt to benefit existent shareholders by means of improving one's efficiency and /or making same type of effort led by telos of personal enrichment, which in simple terms can be via presumably receivel of bonuses or most often not falling behind arranged heights of performance standards initially arranged in the terms of contract. This established a combination of the two shall be examined, however for educational purposes this will be carried out on the bases of one at a time.

Describe and critically assess relevant OB theories and the means, aims and benefits as well as downsides and their practical implications pros and cons.

Marget Segmentation, Targeting and Positioning

The Internet and vast amount of digital information about customers enable marketing professionals to adopt more sophisticated market segmentation schemes. Such schemes are increasingly used by companies and this trend led some marketing experts to claim that the days of mass marketing are coming to