Mba Marketing

MBA Marketing

Assessment task Length Weighting within unit (if relevant) Due date

1. Group Written Case Report

2. Rebuttal Strategy Outline

3. Group Presentation slides (and Rebuttal Slides if used) 1. 2,000 word Case Report

2. maximum 2 page Rebuttal Strategy

3. 12-15 minute presentation. 40% of which:

• 60% Written Report and Rebuttal Strategy

• 20% Presentation Slides (and Rebuttal Slides if used)

• 20% Peer Assessment At start of relevant case discussion session. Electronic submission via Blackboard before 9am and hard copies in class.

Group Case Analysis (40% of grade)

Group written report 2,000 words.

Due on the individual day of presentation.

Each week, at least one group will present their case analysis

10-15 minute presentation by the whole group plus Q&A (class participate as ‘actors’).

‘Setting’/ ‘context’ specific presentation

Group report is assessed and presentation is compulsory

Submit the written report (2000 words), rebuttal plan and a copy of your Powerpoint slides

Submit reports plus slides via Blackboard office BEFORE presentation

Use the quantitative and qualitative data contained in the case to construct and defend your position.

We assume everyone in the group contributes to the case study analysis (it is the responsibility of the group to organise and manage this, themselves).

Be ready to answer questions.

Construct a presentation and report for the particular audience, context and purpose defined below.

Do not feel constrained