Media Analysis on Manutd and Chevrolet

The news is about a new relationship (cooperation) between two corporations from different industries formed by sponsorship. They are Chevrolet which is one brand made by car company, General Motors, and Manchester United(Manutd) which is a famous football club in the world. Chevrolet will become the fifth football club's shirt sponsor in the Manchester United's 134 years history. It signs a 7-years contract with this world's most popular football club.

We can find out the reasons of Chevrolet's sponsorship by using PESTEL model and SWOT analysis. Most data I and official used are based on the researches done by Kantar, one of the world's largest insight, information and consultancy networks, and its services are used by over half of Fortune Top 500 companies. The data is collected from 39 countries with 54,000 respondents.

By PESTEL model, in socio-cultural part, soccer is the world's most popular sport and has 1.6 billion followers globally. According to "Premier League 2011/2012 Season Review", about 720 million homes can watch matches. And it is the most watched league in the world.

In technological part, broadcasting makes more global audience watch the League at home. Base on that review, there are over 80 broadcasters to televise the matches in live, in 212 territories.

By SWOT analysis, Strengths of Manutd, it is rated as the most valuable club in world sport, worth $2.23 billion, by Forbes; it is the world's most popular club which has 659 million followers globally and 325 million of them are in Asia.

In its Weakness, Manutd is loaded with debt, £437million; its total revenue slightly decreased in last year, from about £315million to £300million, due to lose in UEFA Champions League.

In its Opportunity, there are 1.6 billion people love soccer which is a large group of population; 720million households, in 212territories, can watch the Premier League.

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