Mega Trends

PepsiCo

• Aging

Nowadays aging population such as Baby boomers (born between the years 1946 and 1964) are reaching a very critical mass that means in new challenges of infrastructure for urbanized areas. They have also become the majority voting bloc in nearly every developing country. The significant purchasing power of this block is having an effect on the value chain. ^[1]

We anticipated the need to take environmental stewardship to a whole new level at the start of the new millennium, recognizing that environmental sustainability was becoming a core component of sustainable success. We began to put in place the systems, processes and metrics needed to drive continuous improvement in energy and water conservation as well as packaging and waste reduction.^[2]

Pepsico has an environmental sustainability division and through it the company allows food to be sustained thinking in the present concerns such as scarcity and demographic changes. They have hired through the years food technologists and scientists around the world that will not only help humans from a health point of view, but also these actions will be in result of social security and creating more consciousness in the new generations. 

• Globalization

On globalization, Indra Nooyi PepsiCo chairman and CEO had to move faster and with greater force. The company's business was based mostly in developed markets, especially in the US, which were mature, slow-growing. The rise of BRIC ( Brasil, Rusia, India, China and Southafrica) was not exactly a secret, and PepsiCo was delayed to major competitors such as Nestle and Coca-Cola, which had been completely world for decades.

So the company started buying food and beverage companies in emerging economies worldwide in countries such as Brazil, India, Ukraine and many other countries that culminated with two large Russian companies, the juice company Lebedyansky and Wimm-Bill-Dann, it was primarily a dairy company. There were many purchases: more than 7,000 million dollars just for the two Russian companies.

For example in México Sabritas provides goods and services such as been an agroindustrial company in the production and marketing of snacks in Mexico, and generates 20,000 direct jobs and over 450,000 indirect jobs in our country. With over 60 years of presence and tradition in Mexico , Sabritas is a PepsiCo Group, which offers the broadest portfolio of food and beverage brands representing billions in dollars, including 19 different product lines , each of which generate over a billion dollars a year in sales.^[3]