Mercedes Benz Case

Mercedes-Benz

When you think of high-end quality cars you think of Mercedes-Benz USA (MBUSA). They are known throughout the car industries for their excellence. MBUSA has surpassed all other companies when it comes to luxury in their cars, buses, vans, trucks and SUV’s. Consumers should know and care where an automaker is ranked on Fortune’s “100 Best Companies to Work For” ones who want high-quality, reliable vehicles will know that the cars they purchase or lease are built, distributed, marketed and serviced by automakers whose employees think the company is a great place to work (Kane, 2011). Ask most Benz owners what they think of their car and they will tell you it is the best car they have ever owned, not only are Mercedes-Benz cars superior but so is their customer service.

Four years in a row MBUSA has been named one of the “100 Best Companies to Work For” by Fortune magazine. According to the release of the list, they are ranked number 15, up from number 49 form the previous year. They were the only automakers on the list this year. It is not an easy task to get picked for the top 100, over 259 firms and more than 277,000 employees participated in the surveys. The survey asks questions related to managers credibility, job satisfaction, and camaraderie, pay and benefit programs. Steve Cannon, President and CEO, MBUSA was quoted stating “We are delighted this marks our fourth year on Fortune's list, highlighting the great people, teamwork and culture we value here at MBUSA. Together we were able to make 2012 a year of record-breaking sales, with increases across the board at Mercedes-Benz, Sprinter and smart. We aim to deliver a world-class customer experience in all that we do. Being recognized by our employees as a best company affirms that we are able to offer the same quality experience internally as we are externally (Learning, 2012).”

MBUSA is an innovated luxury automobile