Merriam-Webster Dictionary

According to Merriam-Webster dictionary, the utilitarian theory is a theory that the aim of action should be the largest possible balance of pleasure over pain or the greatest happiness of the greatest number. In a nut shell it is ensuring that after the decision is made it brings happiness to the greater number. According to Pinto Fires case, if the ethical issues were looked at from a utilitarian point of view it would then see more lives being saved. This would be as a result of ensuring that the cars were recalled after the first three or so incidents producing the same outcome. Ford would see the company benefiting from acquiring profits still but cars would be safer thus retaining their reputation. Anderson posited "According to Bentham, the most moral acts are those which maximize pleasure and minimize pain". This act would maximize pleasure in that the profit would be retained and pain of losing customers would be reduced as the cars would be safe and thus gives value for money.

As outlined by YOUR DICTIONARY "the concept of rights based ethics is that there are some rights, both positive and negative, that all humans have based only on the fact that they are human. These rights can be natural or conventional. That is, natural rights are those that are moral while conventional are those created by humans and reflect society's values". Based on the rights that an individual possess, it can be classified as their right to get all the necessary information about a good or service. However, this information can only be acquired by asking questions. Freedom of choice is a right and in customers see how hazardous or harmful Ford's cars are and still go ahead to purchase the harmful car then based on this theory the fault would be the customers own. According to ASK.com "rights based ethics are rights given to a person or group of people based on one's ethics. Ethics is one of the branches of philosophy that involves