Metabical Report

Metabical: Positioning and communication strategy for a new weightless drug

The license for new drug Metabical produced by CSP was to arrive the coming year and the launch was expected to happen in January. CSP was a global company producing drugs for different illnesses of immunity, metabolism etc. The weight loss drug Metabical mainly targeted those who were morbidly obese. It was the first FDA approved drug meant for the moderately obese. These drug was a low dose formulation which would not have any side effects. The clinical trials were mostly positive with people losing a regular amount of weight without much side effects which allowed the test subjects to have better emotional and healthier eating habits.

The marketing manager knew about the threats of failures and it would be due to the poor positioning of the drug. It would have to be successful with the initial trial customers who would use it for the purpose of treatment or else it would be a disaster in the company’s history. He has to design optimal segmentation, targeting and positioning of the drug.  

 The survey of Women and men in the age group of 18-70 shows that.

• 10% more Women than men are dissatisfied with their present weight,
• 20% more Women than men went to a social insurance supplier for a yearly physical
• 15% more Women than men need to change their conduct to carry on a sound lifestyle
• 30% more Women than men neglected to get thinner in the previous 5 years
• 30% more Women than men were disappointed with current weight reduction alternatives available.

The age group of 25-70 will be a justified target because these ladies have extra pay which would permit them to buy an expensive remedy weight reduction drug. It is imperative to keep up a sound way of life and diet when taking Metabical; this is critical to comprehend so as to have fruitful weight loss with Metabical. This age demographic is very expansive however it is important to focus on these potential clients all together to comprehend who is becoming tied up with the item as the marketing advances throughout the following couple of years. We suspect that different demographics will likewise buy the item and this is a noteworthy thought in the resulting years in what the last advancement of the item will be.