Microsoft office A+b Case Study

Case Study: Microsoft Office (A & B)

Case Overview:

This case study analysis provides an evaluation of Louie’s research efforts and provides a recommended path to resolve Microsoft Office’s problem. In an effort to reach college students, Louie recommends increasing engagement among students. With the increased demand of Microsoft Office among college students, they have the potential to gain larger market share. Louie’s team of experts used ethnographic research to study the situation and gain insights to learn more about the target market. The team of experts aimed to identify college student’s interaction with cell phones, emails and social media while gaining insight of how Microsoft is perceived by college students. The following sections provide an analysis of the tools used and a recommendation of next steps.

Research Tactics Evaluation:

The research tactics used by the team of experts included diaries, focus groups and one on one interviews. The tools chosen by the team were qualitative data that created a narrative description of the typical college student. The team’s effort was to understand the ideal consumer and how they interacted in everyday situations. The team of experts’ tools would aid in describing how students interact with technology and how they spend their free time. Although the tools would be helpful, the sample size and selection had many errors.

The research team had a very small sample size to represent such a large population. Out of the 57 students interested in participating, 24 students were studied. The sample size was too small to offer any valid or reliable information to Microsoft. The one focus group only contained 6 students, if there were more focus groups held, the information would be more reliable.

The data collected was a good start but must be followed by research of larger and more diverse students.

Recommendation:

The research provided to Louie,