Mkt 500 - Cards with Love, Inc. Marketing Plan

Tawnya Rockney

Cards with Love, Inc.

Final paper

MKT 500

SNHU

July 21, 2012

Executive Summary:

Cards with love is the type of company a person can go to for a personal handmade experience. This company is not like any company out there; it will help its consumer sending a handmade card to a loved on. The goal of this company is to start out small and to grow into the card industry market. Cards with Love offer cards that are made by inmates that are trying to get their life back on track. We offer all different types of cards, birthday, holiday, thank you, just because, blank, and we can also make cards that you have special instructions for. I have worked with a few people in prison that have sent me a few of the cards they have made. Across the US there are men and women that are in prison that do not have the opportunity to sent out cards to their loved ones, and this will give them that opportunity. This company will grow into a company that will ship through out the world. Work with just more then federal inmates. I would like to have this company move from just doing simple handmade cards to making cards, that have pictures of loved on attached.

Mission:

Cards with love is a company that wants to help people learn that even inmates have a gift to share with the world. We as a company will educate and inform the public about how we are educating the community about prisons in the United States. We are also helping educate the inmate population on how to work in and with the world outside of prison.

Goals &Values:

The number one goal for Cards with love is to help inmates learn the meaning of an honest day or work. The value that Cards with love is looking at is that the family and the community of the prison will be able to look at the inmates in a different light.

In the following sections of this marketing plan, a person will get the idea oh how this company, Cards with love, will be able to succeed in business. Starting with a SWOT analysis which explains how Cards with love

Product & Service:

Cards with love is an online card store where handmade cards are sold to the public. These cards will be made once a person orders online and not anytime sooner. The company will be run outside of the owner’s home. There is no reason to have employees, inmates in prison here will make all the cards in the United States and they will be paid per piece. There are many inmates that have to send out one or two types of cards to loved one. Their loved ones do not get any options for cards for men or women that are locked