M&m Mars Company

M&M Mars company

• Providing healthy lifestyles-  the Mars company making a positive move to offering a range of different pack sizes, improving the nutritional content of products, ensuring clarity of nutritional information on packaging such GDAs label stand for Guideline Daily Amounts.
• Research and development-  the Mars incorporation come out with the idea to make the product M&M be customizable that able customer to customize their candies with the word or images by using the new printing technologies that company implement to make the process of customizable run smoothly by produce the design of candies that was chosen by customer.
• Innovation & renovation- M&M Mars make the new recipe that contains the variety of flavor such mint chocolate, mocha, triple chocolate, raspberry almond and chocolate almond. This is much different from the traditional candies of M&M.
• Creation of good company image- M&M Mars invest in critical sourcing in the region of Cote D’lvoire to educate farmers on sustainable and efficient production and equipping them with the technology that can help to improve the farming process. The program aims to secure the supply chains and lift smallholder communities out of poverty through advanced agricultural practices and higher productivity.
• M&M is focusing more on product range by which they are producing their significance colorful-button shaped chocolates for instance m&m’s milk chocolate, peanut, crispy, mix-ups and minis.
• Marketing code- We equip gatekeepers, such as parents, with the information they need to take decisions about what is right for their children’s diet