Mmc Case Study

Taryn Heiman

R. Powell

Strategic Management

Writing Assignment 1

7 September 2015

1. Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming?

1. Father Daniel Mary did in fact establish a future of the Carmelite Monks of Wyoming using his own vision. His vision consisted of creating a new monastery with 30 monks, a retreat for visitors, a Gothic church, a convent for nuns, and a hermitage called Irma Lake Ranch. As far as the vision for Mystic Monk Coffee, he wanted to expand its operations through a new brewery that would produce more coffee which would in turn, create more funds for the new monastery. The official mission of the Carmelite Monks of Wyoming was to live a life of solitude and prayer while still making profits from working.

1. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision?

1. It did appear that Father Daniel Mary had set definite objectives and performance targets for achieving his vision.

1. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce?

1. Father Prior’s strategy to achieve his vision was through the Mystic Monk Coffee business and achieving a profit. In order to generate more profit, Father made plans to purchase more product to generate more coffee per hour as opposed to per day. The biggest competitive advantage Mystic Monk Coffee has is the high quality and wide variety of their coffee being made.

1. Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? its profit formula? its resources that enable it to create and deliver value to customers?

1. I believe that the MMC’s strategy is a money-maker because of their target market. With the MMC’s business model being a 2 part plan which included purchasing a new coffee roaster and wholesaling coffee to other churches. I feel that the customer value proposition of the MMC is effective in the fact that they have such a variety of product that is great quality. With only being open six hours per day, this puts sort of a hold on the profit formula of the MMC even though the formula itself is good.

1. Does the strategy qualify as a winning strategy? Why or why not?

1. The MMC does have a winning strategy because they have loyal customers and they have a great competitive advantage.

1. What recommendations would you make to Father Daniel Mary in terms of crafting and executing strategy for the monastery’s coffee operations? Are changed need

1. I would say in order for Father Daniel Mary to reach is goal he will need to open his coffee shop for more than six hours per day. Starbucks in some places is open almost 12 hours or more per day. I know that the Starbucks in my hometown is open 8am-9pm Monday through Saturday and 8am-8pm on Sundays. So, I think for the MMC to reach their profit goals and to achieve their mission, opening the coffee shop for extended hours would be greatly beneficial to their strategy.