Mtv Latin America's Staff Swan

* focus on improving the ways that people work together

* For new task/ change effort - think how it will get done—who will do what, by when, and in what configuration

* New and different ways of organizing work

— examine alternative ways of grouping people together

— organizing their internal interaction

— linking across different groups

While sharing MTV Latin America's staff Swan realized that MTV's brand was way different than Nickelodeon's. To familiriaze MTV's advertising a nd affiliate sales team with Nickelodeon's quirky and kid-focused brand she organized a "How to Nickelodeon" workshop

Launching two separate feeds (northern and Southern) to allow advertisers to target localized markets. Launch more feeds later - Portuguese dubbing for Brazil

Swan trusted Donna's instincts on launching the kid-focussed Nickelodeon brand in the crowded Latin market to differentiate themselves and knew she had the creativity and motivation to make the party a success

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Did a great job involving all the different departments and allowing everyone to contribute ideas on how to make the launch successful. Even the guy who took care of the video library shared his opinions.

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MTV employee explained, “It was difficult to switch from MTV to Nickelodeon. I felt schizophrenic, pulled in two directions.

struggling with how to motivate people eith the plugging out pressure; get people to put in the hours; tried to give people ownership and help them feel part of a team. I just kept pushing, and kept believing. "If we didn’t go in [to Latin America] now, we were never going in" (Didi she share this with the team?)

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Planning for her dream team to be recruited post approval - proactive searching

Page 6: Working as a single unit despite funny office arrangement

Tuesday executive meetings that included people across departments and key functions areas

Forum for discussing complex issues and c ritical decisions of all departments

Cross questioning across departments