Need Recognition

Need recognition

There are three steps to evaluate the consumer decision making. Need recognition is the most important step in consumer decision making. Every purchase of things cannot occur without the recognition of need. For example, if they need to go anywhere else they will need to have a car, this is why they need to buy a car. It is more convenience to have an own car so that they can travel anywhere at any time they prefer. They can use their car immediately if there’s any emergency. Besides that, they can also save their precious time without traveling by public transport because it is hard to wait for a public transport like taxi or buses. Sometimes, there is also some places that buses cannot reach for example places that’s quite remote.

        When the customer realizes the needs, they will then search for information. In this situation, prepurchase search is also important before making any decisions. They will most probably looks for information from internet, salesman , friends and family. Customers will gather the information so that they will get to know which products are suitable for them and make the right decision. For example, the brand’s website has all the information they need, including all the reviews from some experts and owners. They will also get to see pictures and learn more about the car features. Customer can go to the showroom to see the car and know the function and quality by going there to evaluate them. Customer can get recommended from salesman at there to help you what you actually want and suitable for you or your family. For an example, salesman will recommend you to buy a car by looking the number of passenger and what brand you prefer only the salesman will suggest you what you should buy. Furthermore, customer also can get the information from the people who experience before. They can search the information from the internet like Facebook provide lot of review about the car.