Negotiation - the New Fruit Bowl

The New Fruit Bowl

Key pointers on  “WHAT” to convey

• Market for imported fruits in on a healthy upswing, making Indian fruit market a global orchard
• Rising demand of imported fruits

• Due to rising health- consciousness
• Their availability year around

• Apple is the king among imported fruits – weighs 60% of the total imported fruit sales in India.
• Import of fruits was allowed in 2000 under general license but duties remaining steep at 33% for most fruits and 50% for apples to protect Indian farmers. The price differentials may be protectionist but the market still is very strong.
• Modern retail store only contributes 10-15% to the total sales of imported fruits, bulk sales comes from fruit vendors
• Consistent rise in sales is observed despite the rescission
• Tier 2 & 3 markets have been growing y-o-y at 25% compared to 15% in metros
• Imported fruits have impacted the dynamics of fruit market in unexpected way – local growers are investing in improved crop yielding techniques to command better prices compared to imported fruits.

Conveying Risk

• Increase in dollar value threatens to tighten the situation

Detailed review of Proposal

• Request for a good time further to discuss detailed proposal based on the analysis for CEO’s perusal

Hi CEO,

Sorry to hold you in this busy schedule of yours, I would like to take a quick minute of yours to introduce a new exciting sales category for our ecommerce company. A detailed analysis was performed on The Imported Fruits in India and Scope of the market is on a healthy upswing.

Due to rise in health consciousness and the availability of these fruits year around, there is a rising demand for these imported fruits.  For surprise - Apple is the king among imported fruits and weighs 60% of the total imported fruit sales in India. Peeping history a little bit - Import of fruits in India was allowed in 2000 under general license but duties were kept steep to protect Indian farmers.  Even if the price differentials seem to be protectionist, the market is still very strong. Despite the recession there is consistent rise in sales for imported fruits. Tier 2 & 3 markets have been growing y-o-y at 25% compared to 15% in metros. Modern retail store today only contributes 10-15% to the total sales of imported fruits whereas the bulk sales come from fruit vendors. While comparing the fruits produced in India - Imported fruits have also impacted the dynamics of fruit market in unexpected way – local growers are investing in improved crop, yielding techniques to command better prices compared to imported fruits. While if you ask me about the risk –it is the continuous increase in dollar. I would request you to provide a good time to discuss this proposal in detail with further artifacts of the analysis for your perusal to move forward. Thank you and Appreciate your time!