Nescafe Brand Prism

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Nescafé is a brand of instant coffee made by Nestlé. The name is a portmanteau of the words "Nestlé" and "café".

More than just a brand…

One of the world’s most loved and desired coffee brands- NESCAFÉ has made itself known to as many as six generations! Be it our parents or their parents everyone has indulged into the experience of having the red cup of hot coffee! It is a product older and hotter than the atomic bomb itself and even pre dates the pocket calculator, the remote control, the personal computer and the mobile phones and now is ruling the likes of Twitter and Tumbler like a very hot scarlet vixen. It has lived through a world war and a cold war and even been sent to the moon. [pic 2]

The beginnings of NESCAFÉ can be traced all the way back to 1930 when the Brazilian government first approached Nestlé to find a way to preserve its huge coffee surpluses and using Nestle's expertise in milk processing to develop the instant coffee. The idea was to produce a quality cup of coffee that could be made simply by adding water. Having developed a way to make a quality cup of coffee simply by adding boiling water, Nescafé coffee was launched in Switzerland in 1938. It was soon exported to France, the UK and the USA. Its popularity spread with the U.S. military during World War II.

[pic 3]Over the past 75 years, NESCAFÉ has grown on the commitment to a promise- to maximize the enjoyment and ease of preparing a cup of coffee. Backed by a pipeline full of breakthrough innovation and a strong commitment towards enhancing the coffee experience to consumers, NESCAFÉ has become one of the most popular global brands. Its longevity has been built on connecting with new customers and on earning and retaining their trust. Nescafe even ranked in the 36th position of the top 100 global brands list of 2015 way ahead of its parent company Nestle, which was ranked at 56th position.