New Feature of Iphone - Unified Controller

Executive Summary

Apple Inc is the technology company which is famous for its innovative and high-tech enterprise. Apple wants to use their product to changing people life, make it more convenience. Although this industry may be having many of competitors, but Apple still can launch the new product to capture the market share, using the innovation and high technology intelligence to create the most suitable thing to the customers. This is a new feature of iPhone which is a unified controller install in iPhone to control many other devices.

Introduction

Apple Inc is the technology company which is famous for its innovative and high-tech enterprise. IPhone is the most famous product launched by Apple Inc. Substantial develop iPhone and make it more perfect is the most important things of Apple Inc,. Therefore, Apple Inc, launched a new feature of iPhone which is a unified controller install in iPhone to control many other devices. Customer can choose install this function or not, it only sell 29.9 US dollars. It can control information via the controllable electronic device near field communication interface to obtain, or acquired by the radio-frequency tag associated with the controllable electronic device.

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Using the iPhone scan a two-dimensional code also allows the electronic devices are paired thereby provides control functions.

It can control other equipment including game consoles, video camcorder, DVD player, TV, projector, light switches, home security systems and garage door. iPhone weather application can be used to help adjust the thermostat to the right temperature, or help the user to control the lens zoom, adjust other settings, as well as take pictures.

Feasibility Analysis

As a new feature, we need to think about the product is it feasibility? It included product/ service feasibility, Industry/ Target market feasibility, Organizational feasibility and financial feasibility. But in this business plan, I will just focus on the product feasibility and industry/ target market feasibility to analysis.

Product Feasibility

For Product/ Service feasibility, there are two components: Product/ service desirability and product/ service demand. I will use a concept test to analysis the desirability of the product and having a survey to analysis the demand of this product.