New Market Segment

TO: Kenneth Goranson, Team Planning Executive

FROM: Melissa Humble, Strategic Planning Team

DATE: October 20, 2013

SUBJECT: New Market Segment

I will use my current team that consists of Rajan, AnnRae, Victor, and me. I think we have a very well rounded team that has different views that we can create into one. AnnRae is an ENTP, this makes her very logical and thinks very rationally. She is an idea person and is able to put make those ideas come into action. Victor is a ESFP, this makes him one that deals with things based on the way he feels about them. He believes that everything has possibilities and loves new challenges. Rajan is a ESTP, this makes him a little more on the edge and makes decisions a little more quickly. He is able to read between the lines with people and able to lay it out the way he sees it. I am a ENFP, this makes me people oriented and optimistic. I handle things based on my gut feeling and I have great people skills.

As a group I know we will work very well together with the diversity we have. We have and come from different backgrounds in prior careers. We have a proven track record and as long as we communicate with each other and our decisions this new segment will have a very positive outcome for the company. With the difference in ages we can come up with a plan to reach all age groups with our segment.

I personally feel that AnnRae would be the leader of the group, she is able to keep the rest of the team grounded with reality while our creative juices are flowing faster than we can keep up with. I know if we come up with a segment that Victor feels deeply about he will produce and implement amazing ideas. Rajan and myself will be one the outside viewing things and relating them to the group we are trying to read. This may