Nivea History

History

1. The 1st NIVEA Creme over 100 years ago marked the beginning of a unique.
2. In 1890, Dr. Oscar Troplowitz
3. Dermatologist Professor Paul Gerson Unna, Together, they developed the world’s first stable oil-and-water-based cream in 1911 and called it NIVEA.
4. The “mother of all creams” was named for its pure white color, and the word NIVEA is derived from the Latin word “nix, nivis” meaning snow.
5. So NIVEA means “snow white.”
6. The year was 1925 the look was the blue tin with white NIVEA lettering.
7. new products were added:

1. shaving cream
2. shampoo
3. skin oil.

1. NIVEA became a global top-selling brand
2. Established worldwide as a classic brand by the 1950s.
3. Then catered to it with a wide range of NIVEA

1. sun protection
2. sun care products.
3. NIVEA MEN After Shave Balsam for sensitive men’s skin.

1. Tougher competition in the 1970s.

1. So Beiersdorf responded with a confident and effective advertising campaign called “Creme de la Creme.”
2. It focused on NIVEA Creme’s unique quality, unrivalled effectiveness, and honesty.

1. In the 90s, NIVEA become a global
2. In only 10 years, sales quadrupled and NIVEA became Beiersdorf’s largest brand by far.

• By 1914, not only in Hamburg, but also in

• Buenos Aires,
• Copenhagen,
• Mexico, Moscow,
• New York, Paris
• Sydney
•  In South Africa, for instance, all our advertising had to appear in not one, but three languages – English, Zulu and Xhosa.
• In the UK, we needed to replace NIVEA Creme’s blue tin with plastic packaging when we realised that British people associated the aluminium tins with shoe polish.
• There was a huge demand in Asia for skincare products that could lighten the skin. So we created NIVEA products with whitening ingredients

• NIVEA is one of the world’s most trusted brands. Our products are available everywhere, from the far reaches of the Australian outback to the high altitudes of the Rocky Mountains.