Oldtown White Coffee in Malaysia

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AOW356E INTERNATIONAL MANAGEMENT

Individual Assignment

2nd Semester, Academic Session 2017/2018

Name of Lecturer: PROFESOR MADYA DR. ANEES JANEE BIN ALI @ HAMID

Table of Contents

1.0        Introduction to OldTown White Coffee        1

2.0        Introduction to Malaysia        4

3.0 Introduction to India        6

4.0 SWOT Analysis        8

4.1 OldTown White Coffee        8

4.2 India        8

5.0 Hofstede’s Cultural Dimension        9

        11

6.1 Promotional Activities        11

6.2 Entry Strategy        12

7.0 Human Resource Strategy        13

8.0 Conclusion        14

REFERENCES        15

1. Introduction to OldTown White Coffee

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OldTown Berhad as known as OldTown White Coffee is Malaysia’s largest halal-certified Kopitiam restaurant. OldTown Berhad was founded in 1999 which was 19 years ago in Ipoh, Perak, Malaysia. OldTown Berhad produces instant beverage products and mixes and the company runs 237 café outlets over Malaysia. Moreover, OldTown Berhad also available in other countries such as Singapore and China and the company is planning to branch out in Vietnam and South Korea.

After that, the company exports its instant beverage mixes to more than 14 countries. In main board, the 14 countries were publicly listed on Bursa Malaysia. The company has been enlarged into the food service sector in 2005 with the opening of chain café outlets. Because of the atmosphere, the brand name “OldTown White Coffee” was created based on the traditional Ipoh coffee shop setting.

There are several types of food, beverages and food sets available in OldTown White Coffee.[pic 3][pic 4]

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