Online Advertising Marketing Plan

NJ Square Deals

LLC

President

607 Garden Street

Suite 2

Hoboken, NJ 07030

www.Njsquaredeals.com

973-943-7254

December 2007

Table of Contents

I. TABLE OF CONTENTS 3

II. EXECUTIVE SUMMARY 4

III. GENERAL COMPANY DESCRIPTION 5

IV. PRODUCTS AND SERVICES 6

V. MARKETING PLAN 7

VI. OPERATIONAL PLAN 16

VII. MANAGEMENT AND ORGANIZATION 21

VIII. PERSONAL FINANCIAL STATEMENT 22

IX. STARTUP EXPENSES AND CAPITALIZATION 23

X. FINANCIAL PLAN 24

XI. APPENDICES 27

XII. REFINING THE PLAN 28

III. Executive Summary

Goals

The major goals of the business right now are to keep starting costs low and get as many clients as possible for now even if it means discounting monthly fees a little to build a client base. Secondly, to make enough initial money to start a mailer in the Hoboken community to all the tenants and business address listings to bring people to the site. I would like a few corporate accounts to advertise on here since they could be a great source of financial backing.

I do not plan on having any store or future store. However, under the assumption that this business will be successful and great supplemental income I do plan on expanding my business to Marlboro, NJ and possibly expand NJSquareDeals to the GoldCoast of New Jersey (all the towns on the waterfront between NYC and North Jersey).

The most important goal I have is to increase the client base I have which in essence increases my gross sales. If I start to sign on a lot of accounts I will possibly even raise the price and tell my clients that by the amount of hits this site is getting I have to increase the monthly fee but will have the support of the visits to my website to raise the price.

Business Description

My business is local online advertising. Hoboken is a very tight knit town. Once one person likes something others are soon to follow.