Orbitz Case Study - Ecommerce 2015

Orbitz Case Study

1. Mobile users tend to utilize this method of reservation because it is more for convenient for those on the go and who couldn't be bothered to be behind a desktop. It has easier accessibility majority of the time and can garner your location to find the nearest flights and bookings that are available for you at that exact moment on the go. Better yet, these apps have seducing deals and offers if they access the service through their mobile device.

1. The reason for this unorthodox decision was because they knew the market for this specific/niche service was there and they wanted single user mobile site that was the same for all. Corporations have major users of this services because they are constantly on the move and are up to date with the latest technology. This unique market is perfect for this service and can easily register with the access of their phone data as opposed to being under a laptop requiring a stable connection.

1. Orbitz reversed the policy because they realized that the hardware for every OS system was becoming more and more problematic under the "single web-site" method that beginning to cause issues on users of both device platforms. This change to two platforms has made the services be executed faster and more efficiently to each user's personal device.

1. The issues that arrive from this synchronization are the lack of Privacy and threat of theft, because users have their personal information and other sensitive material on these sites. These two platforms increase the chance of facing a theft regarding your personal information whether it be from your mobile device or desktop and require that users acknowledge the risk.