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Parle G

Autor:   •  August 29, 2015  •  Case Study  •  2,857 Words (12 Pages)  •  643 Views

Page 1 of 12
  1. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  2. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  3. 3.  Channel Dynamics
  4. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  5. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  6. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  7. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  8. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  9. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  10. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  11. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  12. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  13. 3.  Channel Dynamics
  14. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  15. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  16. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  17. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  18. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  19. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  20. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  21. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  22. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  23. 3.  Channel Dynamics
  24. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  25. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  26. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  27. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  28. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  29. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  30. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  31. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  32. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  33. 3.  Channel Dynamics
  34. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  35. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  36. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  37. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  38. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  39. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  40. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  41. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  42. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  43. 3.  Channel Dynamics
  44. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  45. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  46. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  47. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  48. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  49. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  50. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  51. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  52. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  53. 3.  Channel Dynamics
  54. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  55. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  56. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  57. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  58. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  59. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  60. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  61. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  62. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  63. 3.  Channel Dynamics
  64. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  65. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  66. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  67. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  68. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  69. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  70. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  71. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  72. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  73. 3.  Channel Dynamics
  74. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  75. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  76. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  77. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  78. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  79. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  80. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  81. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  82. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  83. 3.  Channel Dynamics
  84. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  85. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  86. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  87. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  88. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  89. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  90. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  91. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  92. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  93. 3.  Channel Dynamics
  94. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  95. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  96. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  97. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  98. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  99. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  100. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  101. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  102. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  103. 3.  Channel Dynamics
  104. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  105. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  106. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  107. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  108. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  109. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  110. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  111. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  112. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  113. 3.  Channel Dynamics
  114. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  115. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  116. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  117. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  118. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  119. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  120. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  121. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  122. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  123. 3.  Channel Dynamics
  124. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  125. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  126. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  127. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  128. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  129. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  130. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion
  131. 1.  PARLE – G, the world’s largest selling brand of biscuit •In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales
  132. 2.  Introduction Available Anywhere five-level of distribution 1,500 wholesalers, careering to 425,000 retail outlets
  133. 3.  Channel Dynamics
  134. 4. •• Intensive distribution  The old golden way Initial marketing channel Manufacturer Salesman Retailer Consumer
  135. 5.   Rising popularity and demand  Not many distributors during initial phase  Need to replenish the stock in stores to avoid out of stock situation.  Need for a sub distributor to reach the rural market  Demand for credit system  Distributors could not cater to the need of supermarkets and shopping centres Change in distribution channel
  136. 6.  Consumer Retailer Distributor C&F Manufacturer The Current Distribution Channel
  137. 7.  Penetration into the rural market Manufacturer C&F Distributor Sub-Distributor Retailer Consumer
  138. 8.   The emergence of shopping centres  The super stockiest Manufacturer C&F Distributor Sub-Distributor Retailer Consumer Other Marketing Distribution Channels
  139. 9.   B2C business Manufacturer Companies Employees Other Marketing Distribution Channels (Cont...)
  140. 10.   Driving mantra - “Be Available”  Alignment of their distribution channels  Pricing strategy  Packing Conclusion

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