Patient Guide

CUSTOMER SEGMENTATION / REVENUE MODEL:

NOTES FROM DR. HU

HEALTHCARE IN CANADA:

AHS                        PRIVATE SECTOR (FRAGMENTED)

→ Our long term vision= AHS but since they are hesitant about new initiatives till proven → we work on test trials/ pilot projects to prove our assumptions

Current post op procedure in Canada→ verbal/written.

If major surgery→ custom designed plan for rehabilitation

READMISSIONS: Multifactorial

1. social issues (lack of care available, no money for meds etc.)
2. Medical complications
3. Anxiety/ lack of certainty about recovery

POTENTIAL CUSTOMERS IN CANADA:

1. End users (patients)
2. Private Health Insurance (WCB)
3. Private clinics
4. Private rehabilitative Centers
5. Hospitals-> publicly funded
6. Military

POTENTIAL CUSTOMERS IN US:

1. Private hospitals

Incentives:

Hospitals paid on a per surgery basis, therefore if someone who had a hysterectomy returns 4 times for post op complications → NOT FUNDED BY AHS

If additional surgery MUST be performed.. then AHS funds part of that surgery… per case basis

Mental Health:

A large majority of patients suffer through mental health before or/and after their procedure takes place. Since most surgeries are elective, this leaves pt. to search up horror cases to stress themselves out about the uncertainty of their procedure.  Approx. 10% of pt become clinically depressed

QUESTIONS TO ANSWER:

1. Pick a type of patient for a pitch
2. Talk about that patient what surgery was he going through and what was the issue
3. You wanted to solve that issue for your patient.. then you noticed what?
4. What you noticed in the process can be linked to loweing readmissions and thus lowering costs for hospitals
5. So youre defining what it is that youre fixing and for who and how the hospital/ insurance companies are benefitting from it
6. Clearly emphasize the incentive for your customer segments (hospital)
7. Show how youre gonna make money

REV MODEL: VALUE BASED

The shift from volume-based to value-based health care is inevitable. Although that trend is happening slowly in some communities, payers are increasingly basing reimbursements on the quality of care provided, not just the number and type of procedures