Pepsodent Case

It was 18thJuly, 2014when Eid festival is knocking at the door, I went to Dhaka new market the oldest shopping complex for observing the market in my own eyes and I think, it was the best time. My main purpose of visiting there was to notice what actually goes on during that time (during the Eid festival) between buyers and sellers. How buyers buy and sellers sell produts.

I preferred new market because it is one of the most popular and well known markets in Dhaka city. And it the place where all types of consumers is found than Basundhara city market or other expensive markets.Customers can be top class, middle class as well as can be working class. But majority numbers of people are middle class people.According to gender ration female customer is high (70%) than male that time.

New market is situated at Ajimpur area beside the Dhaka College. There are some other markets very close to new market as such Gawsia, Hokers market. It is almost in the central in Dhaka city and customers can go there easily. This is a large market and all types of products are available there. Generally it is looks like a stadium that is why consumers can move one shop to another easily.

About shops it can said that about 500 different shops are available. Among them apparel shops, shoos shops, carpet shops, bag shops, leather goods and travel kits, electrical equipment, tailor shops and food shops are remarkable. As it is the time before Eid, female prefers mainly clothes, jewelry, shoos etc. and men prefer Panjabi, shoos, sunglass etc. Food shops serve variety number of food of customer. One types of people come to the market for recreation, they roam one shop to another.

Customers show interest to that market because they can buy various types of products from one place at a different price. They also can buy good quality product at a reasonable price. Different sectors for different products which helps customer to compare product quality and price.

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