Pest Analysis Case

Contents

1        Organizational profit        

1.1        CompanyHistory        

1.2        Mission:        

1.3        Vision:        

1.4        Major Milestones:        

1.5        Management System:        

2        Situational Analysis:        

2.1        SWOT Analysis:        

2.2        PEST Analysis:        

2.2.1        Political:        

2.2.2        Socio-cultural Factors:        

2.2.3        Economical Factors:        

2.2.4        Technology:        

3        Marketing strategy:        

3.1        STPD analysis:        

3.1.1        Segmentation:        

3.1.2        Targeting:        

3.1.3        Differentiation:        

3.1.4        Positioning:        

4        Marketing Mix:        

4.1        Product:        

4.1.1        Brand Name:        

4.1.2        Packaging:        

4.1.3        Variety:        

Art War has lots of variation in their products.        

4.1.4        Quality:        

4.2                

4.2.1        Pricing Strategy:        

4.2.2        Discount:        

4.2.3        Payment:        

4.3        Distribution: