Pestel Analysis on India for Expansion of Burger King

PESTEL Analysis on India for Expansion of Burger King

Kumar Yuvak

B00074952

Department of Business

School of Business & Humanities

Institute of Technology, Blanchardstown

Dublin 15.

Actual word count: 2441

Table of Contents

1 Introduction 1

2 Burger King Corporation 1

3 India - Overview 1

4 What is Pestel Analysis? 1

4.1 Political 1

4.2 Economical 2

4.3 Social 2

4.4 Technological 3

4.5 Environmental 4

4.6 Legal 5

5 Conclusion 5

6 Bibliography 6

1 Introduction

This report is PESTEL (Political Economical Social Technological Environmental Legal) Analysis of Indian Market. I as an International Management Consultant prepared this PESTEL analysis of Indian market to analyze the market for the establishment and expansion of restaurants industry “Burger King”.

2 Burger King Corporation

Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. Burger King reported it had around 12,700 outlets in almost 73 countries; of these, 66 per cent are in the United States and 95 per cent are privately