Pet Shop Case

Strengths:

•They are open 7days.

•They are able to give really good customer care and knowledge.

•They sell wide category of products.

•Their dog wash service is able to get regular customers easily.

•They have low overheads, so they can offer good value to customers.

Weaknesses:

•They don’t have any store in Shopping Centre. Location is not really good.

•Not many people know about that their dog wash service.

•Not many people know about Online Shop.

Opportunities:

•Our business sector is expanding, with many future opportunities for success.

•Local government wants to encourage local businesses.

•Our competitors (Pet City) may be slow to adopt new technologies.

Threats:

•A small change in the focus of a large competitor might change any market position we achieve.

•Supermarkets produce some cheap products as home brand items.

•Vet produced some healthy products which are only available in Vet.

•Product (or Service):

City Farmers sell popular brand’s products which are reliable and good quality. Their products and services are divided into six classifications which are Dog products, Cat products, Small animal products, Garden products,