P&g Case Study

Procter Gambler

Introduction

1. For most companies a most important point to start marketing strategy is to define itsMission or Purpose .Defining the business mission requires the company to ask fundamental questions like

• What business are we in?

• Main aim of the company?

• What are the products and services the company offer ?

• What are responsibilities of company towards Stockholders?

Definition of Mission Statement

 The edition )Mission statement of company is report which tell about the nature , goal andtarget of the company. For example: what it stand for ? i.e. What type of service and product company wants to give to customer . It also tell the people or mission statement act as window of organization which help the financial investors and shareholders to be aware about purpose of company in which the planning to invest there money. The mission ensures the clearness in investor and staff so they had confidence on using any company’s resources. A mission statement is also create or design to make all stakeholder ensure about the company’s purpose so stakeholders also focus on same objective and goal . When an customer try to see statement of business plan they want to see range of activities on which company will focus. a)

Mission statement will include the following:

a. Current product and service offerings.

b. Technological and business capabilities

2. Executive Summary

 The mission statement of company mainly focus on nature of the business in which company is dealing. There are some other terms like statement of business ,statement of purpose , statement of belief etc which can be use in place of Mission Statement . But for our research I will use Mission statement. The main aim or objective of our research is to examine and analyze the role and purpose of Mission statement in Proctor & Gamble Company. I will cover the P&G company background, there current position and there strategic management process.

 We will do SWOT analysis to see the Strength , Weakness ,Opportunities and Threats of P&G company .By using their interior competences to use the opportunities in the surroundings while neutralizing the threats and removing or eliminating their weaknesses, Proctor & Gamble has become one of the success stories of our time! And to maintain their competitive advantage over the lifetime, even with numerous challenges and court cases , crafted and follow a highly credible policy of price-based strategies, differentiation and lock-in.