P&g Marketing

Brief

SMART objectives of the project

I will spend 17 weeks for investigating the unique promotion strategies of a company. To find out which helped the company reduce the cost and get advantages by using the price and advertising strategies. This report will help the company analyzing the market situation and offer suggestions for better satisfy its customers.

Issues to be investigated and reasons for choosing the issues

This report is mainly focus on the promotion strategy of the company. Promotion is a one of the 4Ps of the marketing mix. The purpose of promotion is providing the right information to promote products and gain the sales. Promotion is kinds of catalyst that can help the products sell better. Company has many methods of promotion, such as advertising, giving discounts, sending gifts and so on. This report would analysis the promotion strategy advertising and giving discounts that the company uses in order to increase sales and gain its market share.

①From the knowledge of marketing, we know the factor of promotion plays a significant role when entering into Chinese market. The advantages of using proper strategy can let the company make more profits and expand its market in different area of the world.

②I think the most effective methods of promotion that used for a company are advertising and giving discount. Therefore, this report will focus on these two issues.

③As promotion strategy plays such an important role. The promotion activities is typical that focusing on human’s health and regarding the daily life as a starting point.

④In the book “Marketing: an introduction” unit student guide, unit code DE3C 34. In the unit 5.1.5 there have detail information of promotion strategy.

Justification for the Businesses involved

Procter