Pizzeria Case
Autor: nataliebherr • March 9, 2013 • Case Study • 836 Words (4 Pages) • 986 Views
SWOAT
Pizzeria del Causamali came up with a business plan for a family owned restaurant that mainly serves pizza for a dine in or delivery experience. It is wanting to open up in an area within a new developing area that is focused around families and the local community. The Deauville population is growing at a rapid rate with new subdivisions and young families. Their mission is to create a friendly and pleasant atmosphere for customers and a productive environment in which people can work happily. They are particular with the taste and the look of their food as they use high quality ingredients.
Some strengths in Pizzeria del Causamarli business plan was definitely location. They carefully thought out the location and the benefits to it. Like having a video store close by, and no competition pizzerias near. They also focused on the family atmosphere. Other restaurants have more of a Tavern feel and no necessarily centered around families and dining out. The research on deliveries was also developed. The graphs show what percentage was going out and coming in based on dining in and deliveries. I enjoyed the section titled Keys to Success they varied from: Promotions, by advertizing consistently in local magazines and news papers not only just for the grand opening but for further times which included coupons. They also mentioned having business like punch cards for repeat customers as a rewards bonus. Product quality was mentioned a few times but so was the word consistent. Keeping the food and ingredients was a focus as well. Another part that was appealing was the family oriented atmosphere with the occasional night of family entertainment.
The business plan looked to be well thought out that offered many opportunities, not only to the local community but with offering delivery it widens the area of networking. The Pizzeria also opens up opportunities to create new jobs in the area. They plan to develop a website that not only showcases what there is to offer but also has the option to learn more about the company. There will be options for location, business hours, pricing, menus, careers, history and much more that anyone with an internet connection can see. The business plan also states how profits will be used. How personnel will be administered and wages set forth. They have decided
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