Pk Electrics Case

Introduction

PK Electrics was established in 1987 in Ningbo, Zhejiang province, China. After many years' development, it becomes a national supplier or a wide range of electrical supplier which includes cables,sockets,switches and light fitting and currently operating three factories all based in Zhejiang province.

This report is to discuss something which includes that the reasons of PK Electrics entering international markets，sources of information for deciding international markets, opportunities and threats associates with entry into international markets, process to select market, modes of international market, and the most appropriate market entry method for PK Electrics.

Findings

1. Reasons for entry international markets

In this case, there some reasons for PK to entry international markets. First, PK Electrics has realized the potential international markets. In the case, it have recently met with trade delegations form several different countries and are now looking outside China for new markets to enhance their growth and business performance. Secondly, in the case, although in the past few years PK continue to increase, the rate of growth begun to declining with sales 5% over the last two yeas and profits by 2% last year. So in pursuit of high profits, they want to entry international markets. The PK Electrics is considering entering international markets because these are fierce competition from domestic and foreign companies, their competitors are already there or planning to go and they don not want to be at a disadvantage, there may also be untapped markets or new opportunities.

2. Sources of information

For fear that led to the failure of the international market and improve access to international markets