Plans for the Environment

water is derived from natural spring water, which is delivered to consumers fresh and pure. It has a clean and light taste, without any of the metallic or sharp flavours that can occasionally be picked up when the water is passing through the springs. is bottled all around Australia, in New South Wales, Queensland, Victoria and Western Australia, using natural spring water, which is sourced locally. There are no added extras in bottled water and it is filtered naturally in the springs, then filtered again at the local plant, and delivered straight into the fully recyclable bottles, ready for purchase. Due to great taste and quality, it has founded itself as being Australia's favourite premium bottled waterr 2011). Water is vital to an individual's health and well-being, and offers positive benefits for individuals such as, mental alertness, regulating your body temperature, protecting your body and it's vital organs, respiration, and helps to process nutrients in your body. bottled water is available in 5 convenient packaging, ranging from, 350mL kids, 450mL Lightly Sparkling, 600mL, 1.5L, 2L bottles, and is also available in 6x600mL multi packs. is in the maturity stage of the product life cycle. water bottles began to become popular in the 1990s (About NSW Gov 2008). Since then there has been an increase in competitors in the market, costs have been lowered due to production volumes increasing, a broader variety of sizes are available to keep up with competitors and to maintain or increase the current market share, and sales volumes may be at there greatest due to length of its life in the market.