Pokemon Go

Power of context

When you are walking in the street, you find most of people are pay their attention to their phones. You don’t need to be curious about what are they doing? Most of them are playing Pokemon Go. This is real life. People would like to know why this game can be so successful.

One of the main reason is that it uses power of context.

The Power of Context explains how little thing can make a huge difference. This is a very true rule in our society. “Small changes in context can be just as important in tipping epidemics”. Basically it proves that if you are looking to change something or trying to solve a problem, it is best to look for something small to change instead of a huge idaaea.

Pokemon Go would be a good example to show the rule.

Pokemon Go becomes so popular has many reasons. In my opinion, I think the environment is the very important reason. At the beginning, a few people play this game. Then a lot of people begin to play it suddenly. You can find people who are around you all play this game. They always talk about this game. Even though you don’t play it, you can hear it every day. When they talk about this game, you don’t understand their words because you don’t play it and then feel lonely. So you want to join them and begin to play this game. People around have an impact on you. This is Power of Context. Power of context is similar to the power of environment.

Above these reasons, such as the law of the few, stickiness factor, the power of context. These make Pokemon Go become successful and it would be continuously successful.