Poripaati Business Overview

Venture Idea

Poripaati is an end-to-end marketplace providing daily household services like maid, cleaning, cooking, babysitting etc through its in-house nurtured women professionals. What stands out is the training system designed specifically to equip women at the bottom of the pyramid with no educational qualification to gain the skills required to provide the services. It is their champion organization that will equip them with skills, provide them with dignity in a profession that is highly undermined in the society. Poripaati empowers women, reduce underemployment and income disparity between genders and open some whole new avenues for women to join the workforce.

Where is our venture's main operations based

Bangladesh

Legal Form of Org.

sole proprietorship

Stage of development

Operational (consistently generating revenues)

Venture’s stage of profitability

Revenue-generating

How long we are in operation

08 months

How many employees and/or volunteers do we have right now?

Full time: 27 Part time: 02

What is the social/environmental problem or need that we are trying to address? *

The domestic workers' industry in Bangladesh is huge and is growing like never before with the astonishing growth of middle and affluent class population. However, the industry is highly unstructured. 3 Million women are employed in this sector who are not covered under labour laws, work more than 10.83 hours a day and earn on an average $7 a month. 398 domestic workers were killed in the last 14 years. An intervention is a must to structure this sector. Women's scope of work is limited and highly saturated amongst few industries like garments which results in severe underemployment.

Problem/Need

Poripaati trains women with invaluable skills. This not only increases the efficiency but also their worth in the workforce. They will be working under a plaform and serve as 'agents of shine' rather than the culturally derogative terms like 'bua/aya' used to call the house maids. Poripaati will take strong measures to protect them from any abuse in work that is so prevelant in the current maid/cleaning service format of Bangladesh. Most importantly, Poripaati will pave way for women workers into newer avenues like cooking, deep cleaning, chauffer service. These professions are currently male dominated but hradly a challenge for women to adopt and participate. The diversity will reduce gradually the level of underemployment of women in the workforce. The payment recieved by women are above industry standards while the working hours are lesser.

How is it better/different from existing solutions?

The problems stated above are not currently addressed by anyone but it is a must-have need.

How we are making money

Poripaati is end to end market place where the company generates revenue with the sell of services. Women in the platform recieves a fixed salary and bonus as per performance. And after the payments of salaries and other operational costs whatever remains stay with the company.

Target Customers

Target segment: urban, age- 25-54 years, educated, income sec A. Size: 10 million Primary target group: urban women, Age 30-45 years, high literacy and income – Sec A; size: 1.7 million

How we reach these customers to sell  and deliver your product/service to them? *

Poripaati is going to reach the customer through its website. The app is currenly under development but is going to be in the market by Feb 2017.

Where is your impact? *

Bangladesh

Immediate and Long Term Impact

We are using IRIS impact measuring tool to track our impact. We are considering the number of people employed by the organization as of the end of the reporting period. (This is the sum of all paid full-time and part-time employees.) as our Impact Indicator. So far our impact number is 25.

Revenue earned

1100 hours of service have been provided . This makes the gross revenue to be around $2,062.

Funding needed for next 12 months

600 trained women professionals by next Dec 2017: $32,000 Increase in service range (carpentry, physiotherapist): $4,000 App development: $6,000 Office space: $ 8,000 training facilitation: $5,000 Total funds needed: $55,000

Funding Received

Grants: $1000, Own investment: $2000,Friends and Family $1000

Team

Sababa, founder & CEO of Poripaati, has majored in marketing and operations from the most prestigious business school of the country, she harnessed her social entrepreneurship skills through incubators like Spark International. She has been able to establish a strong board of advisors that includes high-ups from NGOs, academicians, entrepreneurs. Ahmed, a major of the same university, handles finance and investment dept of Poripaati. He has strong social entrepreneurship background .He has been selected in Younger Connectors of the Future Programme hosted by Swedish Institute. He aims to bring the networks from this to flourish the position of Poripaati.

Rahat Hossain: Co-founder and Chief Operating Officer- Since childhood, Rahat Hossain has been devoted to serving his community by engaging in volunteer work.  At the age of 17, he established “People to People International (D/U) Chapter” to promote humanitarianism and cross-cultural understanding among youth. A native of Bangladesh, Rahatwent on to pursue his undergraduate degree from East West University (Bangladesh) and his Master of Business Administration (MBA) from American International University of Bangladesh.

As a university student, Rahat volunteered with a number of organizations including Kaan Pete Roi, the EMK Center, and the American Center. In 2013, Rahat competed with proposals from 174 countries to win an Alumni Small Grant Competition from the U.S State Department. Through this grant, Rahat designed and implemented a three-day training session for First Responders focusing on Fire Safety, First Aid, and Disaster Management. After graduating, Rahat joined “Leaping Boundaries,” an non-profit project under the Shammo Foundation that promotes educational opportunities for under-privileged children. He served two years as Program Manager before stepping down to focus on his work with CriticaLink.
Right now, he is working in Poripaati to open newer avenues of work for the women living in urban slums.

Video URL

https://www.youtube.com/watch?v=S4MEzC7vQBA