Principles of International Management - Case Study

Table of Contents

Company Overview2

Product Description2

Vison and Mission Statements2

Main Objectives2

PESTEL Analysis3

Political factors & Legal considerations3

Economic environment & Economic prospects3

Technological factors 4

Environmental factors5

Social factors5

Cultural profile of Thailand7

Summary7

GEERT HOFSTEDE index analysis8

Entry Strategy9

Company Overview

GS Motors is a new company that will provide high quality electric cars to its clients. GS is scheduled to begin operations on July 01, 2016. The headquarters will be set up in Sathon, the business district of Bangkok.

As Volkswagen has applied for the Eco Car Phase II program and will invest one billion Euros to set up a factory on the eastern seaboard, there is an opportunity for joint projects.

The rising economic importance of the region is evident through the central government's commitment to the region's infrastructure. Planners see the region as strategically important as it borders the gulf as well as being close to Bangkok and its major airport. GS will set up its own factory near the Laem Chabang port, Thailand's largest port, as there will be perfect conditions for export activities.

The economy of Thailand is heavily export-dependent, with exports accounting for more than two-thirds of gross domestic product. This will give our company the flexibility it needs to successfully secure and complete projects abroad. By year 2, GS Motors will expand to other markets in the region such as China and India.

Product description

The” GS Motors” Model is a full sized eco-friendly car for everyday use set at a reasonable price with an attractive design.

The new” GS 1” is a spacious environmentally friendly family car driven by electrical energy.

”GS smart” is unmatched at the price point. The two door electronically driven truck ensures a resource-saving impact on the environment and your wallet.

“Our vision is to provide sustainable, efficient and affordable vehicles for the future generation.”

“Our mission is to provide each of our clients with a quality product by satisfying individual customers practical transportation needs.”

Main Objectives:

1.The manufacture and sales of electric vehicles;

2.The manufacture and sale of electric batteries and electric engines;