Print Media India

Service Marketing

in

PRINT MEDIA

(NEWSPAPER)

BY:-

Amita Mishra

Ishita Malviya

Pulkit Gupta

Rakshit Aggarwal

Sneha Gupta

Acknowledgement

We are indebted to our Marketing faculty Mrs. Richa singh kapoor. Without her support, encouragement this project would not be possible to make. We are extremely thankful to our colleagues who generously shared their ideas with us, offered constructive feedback and refined our thinking and understanding of Service Marketing. I take this opportunity to thank everyone who is related with our project.

CONTENT

• Acknowledgement

• Content

• Executive summary

• Industry Overview

• History of PrintMedia

• Introduction

o Newspaper

o Service Marketing

 Marketing Mix of service Marketing

• Views of dignitaries’ in service sector

o Danik Jagran

o Hindustan

• Questioners

• Conclusion

• Bibliography

Executive Summery

An academic course gives the opportunities to build knowledge base in a particular profession. A project like this on the other hand upgrades the knowledge base, bring out changes and enhance the