Proposed Plan - Marketing Strategies
Autor: shengsiew • February 1, 2016 • Essay • 674 Words (3 Pages) • 1,182 Views
7. Proposed plan
7.1. Method(s)/ Marketing strategies
7.1.1. Product
The new product that our company created named as E-Skateboard. This product will be launched on March 2016. The features of our product is it can ride by itself after the location we want to arrival has set up by ourself using mobile device. So that, the user can reach wherever they want without riding by their self after purchase our product.
7.1.2. Price
One of the key to business success is pricing your products properly. Price your own products correctly and that can enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong which is over pricing or under pricing your own product may cause and affect problems that your business may never be able to overcome. So that, we are selling our product with RM2500.00 in the reasonable price because all of our materials to produce our product are in high quality and import from foreign country.
7.1.3. Place
Places of a company chosen to run on their business is important to avoid various difficulties and problems such as the inconvenience for customers to park their cars due to limited available car parking space and the location that was chosen to operate their business lack of people passing by every day. Without a strategic geographical place for business, it is impossible for a business to grow up. In order to avoid this kind of things happen, we decided to run our new business in the New Town area of Kampar. It is a very strategic geographic area because it is near to the University Tunku Abdul Rahman and Tunku Abdul Rahman collage. Most of the students at Kampar area are cycling to wherever places they want. With the benefit and multipurpose of our product, it can help our company to attract more customer to buy our product in Kampar area and increase our sales.
7.1.4. Promotion
Promotion is one of the essential steps that cannot deny it. Without promotion, products cannot successfully launch toward all customers. Promotion can help to attract more customers and let customers to know about the products and increase the sales. Besides, the more the revenue made, the greater the profit of company thus helping our company to develop well.
In this generation, almost everyone has a Facebook account and involved in it actively and we believe that this is a quick way for consumers to recognize our product- E-skateboard through Facebook at low cost. We created an attractive Facebook page with contain full details of our product include function, price and others and allow our customers to access our page and look into our products. We can also built a strong relationship with consumer through Facebook. Likewise, our customers can get more and latest information about our products, promotion, store locator, and new products that are launched. After customers bought our E-skateboard, they can give us opinion and feedback through Facebook page. With this, it can help us improve our product and service continuously and to a higher level.
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