Radio Case

"Malice Radio" had its start in late 1998 as a premiere Gothic internet radio station. It attracted a hoard of listeners and provided bands with a venue for showcasing their music over the Internet. After a year of a rapidly growing listener base and an impressive list of bands, the show dropped off the radar without announcement. Unknown to the fans, Malice Radio never really died, but remained dormant for more than 7 years.

In just a few months, the Reverend Malice and his business partner Cardinal John Sin hope to re-launch Malice Radio. Their show will provide rich and flexible material that appeals to many listeners in the growing industry of satellite radio. With more than 10 years of experience in radio broadcasting and using emergent digital audio technologies, Malice plans on creating a show with unique and fresh content that sets new standards in broadcasting.

"When satellite radio came out, I said 'this is going to be the new thing'. I want to use the technology that we have to put together a show."

The Reverend Malice has many years of experience at radio broadcasting and has seen various transitions of that industry as digital technology has improved. In 1989, at the age of 17, he landed his first job as a news correspondent at WNSL/WQIS in Laurel, Mississippi.

He was promoted to Production Manager, responsible for all aspects of producing commercial ads. His job included talking with clients and sales reps, assigning commercials, creating and producing the content, and ensuring that the whole process ran smoothly from idea to live broadcast. His unique and cutting-edge work has won him awards with the National Broadcasting Association.

"We all worked in a collaborative environment and were all on the same page. Some were afraid to break the bounds. I stepped out."

In October 1998, Reverend