Rationale for the Study

1.4 Rationale for the study

The company is a blue chip Fast Moving Consumer Goods (FMCG) company

located on the North coast of KwaZulu - Natal. The company manufactures

tissue from wood pulp and waste paper and faces major competition from

many independently owned tissue manufacturing concerns as well as a large

international conglomerate. This study will generate valuable information on

the current as well as preferred culture of the organization. It would also

provide management with the present level of employee commitment that is

prevalent within the company. Necessary interventions can be put in place to

redress any shortcomings to create a more sustainable climate for its

workforce. Strategic interventions can be put in place to ensure that skilled

staff are employed for the longest possible period of time with the minimum

amount of cost and effort.

1.5 Scope of the study and delimitations

The study was limited to a single plant of a larger organization and may not

necessary reflect the findings of the organization as a whole.

1.6 Outline of the study

This study which is presented in seven chapters is focused towards assessing

the levels of employee commitment as well as the prevailing culture at

Nampak Tissue – Riverview Paper Mill.

Chapter 1 – Introduction and overview of the study

This chapter presents an overview of the study, the problem statement,

research objectives and limitations to the study.

3

Chapter 2 – Literature review I: organizational culture

This chapter examines literature about organizational culture. The literature

reviewed starts by defining organizational culture, and then goes on to

discuss how culture is created and sustained in an organization. This chapter

also looks at other research studies on organizational