Reasons Behind the Acceleration of Market Complexity

Marketing in the present business world plays a vital role in achieving a firm's goals. If a firm is making fewer or no profits from its current sales then this is the point where the marketing strategies are taken into considerations and with the help of which the company can achieve its goals. (Day, 2011)

There have been different implications on managers for the development process of developing more adaptive marketing abilities. These are dependent on the source and size of the capabilities gap and these include the process of diagnosing the gap, building adaptive capabilities, implementing, learning and calibrating the gap. An organization should always learn from its consumers and this is the best way it will be able to achieve its goals (Day, 2011). Day (2011) believes that the marketing field will definitely do a good job when it moves beyond static marketing activities to adaptive capabilities that may fit the new market reality. According to Day (2011) in this present world of business, any organization cannot be rigid it needs to be flexible and adaptive. For instance, there were a lot of network issues which were always going on in a company. The management tried a lot but the network issues were still up in the long run. To solve the problem one of the employees there thought of an idea and gave a card with few questions related to the network issues. Each time he got the card from a network user he used to go fix it at the client side as well as the server side and then that problem never occurred at that workstation. So typically the theme is, if he can go give the clients a simple card and get them the productive results, in the similar manner different organizations can go and get feedback from their consumers and thus the organizations can get productive results for the consumers which will lead them to more loyal and returning customers and thus this will reduce a marketing gap.

Day (2011) believes that there are different marketing strategies developed by different people to make the bond stronger between the companies and its consumers. These companies have also developed different marketing researches that have been proven to be good for the organizations. According to Day (2011), if complications in the globalization gaps need to be fulfilled