Redesigning Pepsico

Case 1-A: Redesigning PepsiCo

I. Problem

Poor Marketing Strategies

II. Objectives

a. To increase the sales at 8% after 9 months of operation.

b. To boost the target market at 5% more than the previous period.

c. To have a remarkable boost in the profit than the previous operations.

III. Alternative courses of action

a. The company should pick the most applicable organizational structure for the enterprise.

b. Explain and imply both the sophistication and the uniqueness of each and every product manufactured.

c. The company should integrate their marketing efforts across the enterprise.

IV. Analysis of the Alternative courses of action

a. Advantages

i. The company would have a fresh start.

ii. The company would be able to stay ahead of macro consumer trends.

iii. The company would be able to boost its profit for the efforts they’ve given have paid off.

b. Disadvantages

i. It may consume more time than expected.

ii. The target market may prefer simple products rather than newly introduced ones.

iii. It may not match up with the enterprise’s image and it may cause confusion between the combinations of such.

V. Conclusions

It is important that PepsiCo remains cautious on how to integrate their marketing efforts given the fact that they have some of the world’s greatest marketers. Also, the company’s new and revised organization structure should be at par with the enterprise’s long-term goal.

VI. Recommendations

It is recommended that:

a. PepsiCo’s Chief Marketing Officer must give more attention to the integration of marketing efforts to better facilitate it.

b. The company’s decision to redesign the organization structure is definite and clear-cut.

c. The company must offer simple yet sophisticated brands to keep up with its competitors.