Requirements Case

Facilities Requirements

Facilities requirements for Petco Doggie Daycare would be to accept dogs who have all of their shots up to date, pet owners must pay either bi-weekly or monthly. We will give the pet owners, a tour of the facility before we accept the dogs to make sure the pet owners are satisfied with the results. If the pet owners want to take their dogs out of the facility, then they must give us a two week notice. We ask that pet owners bring an extra leash for pet walks, pet pillows and

make suer that your doggie paws are clean before they come in the facility and nails are clipped and hair is trimmed.

Channel for returns, recalls, damages

Channel for returns, recalls and damages for Petco Doggie Daycare would be Petco keeping up with all the latest recalls to pet toys and etc. If the personnel at Petco damages anything belonging to the dog, we will replace it free of charge and reward the pet owners by not having them to pay for one week. We will value our customers by providing the best customer service possible. Image is everything when it comes to Petco Doggie Daycare.

Product Features and Differentiation

To set Petco's daycare apart from other programs it is essential to provide the greatest value to the customer. Our target segment is made up largely of traveling pet owners. The overnight care plan will be the primary selling point. Heavily emphasizing this product feature will allow us to show superior value and strengthen our position as a convenience product. In addition we will also position the program as a family oriented service. Because we know that most pet owners consider their pets to be members of the family this is likely to be an extremely profitable tactic. The staff needs to be enthusiastic animal lovers and receive